There are collaborations that make sense on paper. And then there are collaborations that make sense in your bones. The partnership between Indian Motorcycle and Carey Hart’s Hart & Huntington is firmly the latter.
Carey Hart is not a celebrity endorsement. He is a rider. A freestyle motocross legend who turned professional at eighteen, built one of America’s most respected tattoo brands from the ground up, and has been part of the Indian Motorcycle family for years — hosting Good Ride charity rallies that raise funds for veterans, presenting the Forged custom build series, and living the kind of life that the brand has always represented at its best. Grit, independence, craftsmanship, and a flat refusal to ask anyone’s permission.
The Risk Takers Collection is the product of that relationship — and it dropped on 13 May 2026.
The Man Behind It
To understand the collection, you need to understand Carey Hart.
Hart became the first freestyle motocross rider in history to land a backflip in competition — a trick that was considered physically impossible until the moment he did it. Years later, a career-ending injury took him off the bike and presented him with a choice. Most people would have stepped back. Hart stepped forward — into entrepreneurship, with no prior business experience, by opening the first tattoo shop inside a Las Vegas casino. Hart & Huntington was born, and it has grown into one of America’s most recognised names in moto and tattoo culture.
His own philosophy frames the entire collection. “You either confront risk or spend your life avoiding it,” says Hart, “and both come with consequences.” That is not a marketing line. It is a lived truth from a man who has put it to the test more than once — on a motorcycle, on a ramp, and in a boardroom.
What the Collection Is
The Risk Takers Collection fuses the grit of moto culture with the unapologetic storytelling of tattoo art. It is clothing grounded in authenticity and lived experience — not corporate merchandise dressed up in rider language. This is the real thing.
The collection covers seventeen pieces across men’s, women’s, and accessories, all designed around the same raw aesthetic that has made Hart & Huntington a cultural force in its own right.
The Risk Takers core pieces include the Risk Takers Tee for men and women, the Risk Takers Flag Long Sleeve Tee, the Risk Takers Pullover Hoodie, and the Risk Takers Snapback Hat.
The wider collection adds the Speed Shop Tee and women’s version, the Spark Plug Tee and women’s tank top, the Winged Wheel Tee and Winged Wheels Women’s Tank, and the Tattoos & Cycles Women’s Tee. Accessories include the Headdress Arcade Belt, IMC x HH PSD Boxers, a Sticker Pack Set of 6, and an IMC x HH Temporary Tattoo Sleeve — a nod to the tattoo culture that sits at the heart of everything Hart & Huntington does.
Why It Matters
Indian Motorcycle has always been more than a machine. It is a culture, a community, and an identity. The best apparel partnerships reflect that — they bring in voices and aesthetics from the world the brand actually inhabits, rather than producing generic branded clothing that could belong to anyone.
The Hart & Huntington collaboration does exactly that. Carey Hart’s connection to Indian runs deep and long — he is not a face hired to shift merchandise. He is a genuine part of this community, and the Risk Takers Collection carries that authenticity throughout.
Under Carolwood’s ownership and with Kennedy’s stated commitment to strengthening the brand’s identity and rider connection, this is the kind of partnership that signals a brand willing to lean into what makes it genuinely different. It is early days, but the Risk Takers Collection is a step in the right direction.
Where to Get It
The Risk Takers Collection is available now at participating Indian Motorcycle dealerships, online at IndianMotorcycle.com, and directly through Hart & Huntington at hhtattoo.com.
