MOTORbeurs Utrecht (Jaarbeurs Utrecht / Royal Dutch Jaarbeurs)
Address: Jaarbeursplein 6, 3521 AL Utrecht, Netherland

In 2026, MOTORbeurs Utrecht celebrates its 40th anniversary — and it’s shaping up to be a full-throttle celebration of everything motorcycle.
For four days, Jaarbeurs Utrecht becomes the epicentre of biking culture, packed with:
- The latest motorcycle models from leading manufacturers
- A wide selection of used motorcycles
- Motorcycle clothing & gear (jackets, trousers, boots, gloves & more)
- Accessories, clubs, associations, and community stands
- Live shows, adrenaline-fuelled demonstrations & interactive activities
This is not a quiet ride — expect noise, passion, and serious motorcycle energy.
Indian Motorcycle at MOTORbeurs
Indian Motorcycle will be represented in the Benelux by JEEGEE Motors BV..
As America’s First Motorcycle Company®, Indian Motorcycle continues to blend iconic heritage with modern innovation. Since its revival by Polaris Industries in 2011, the brand has experienced a decade of growth, delivering cutting-edge technology while honouring the pioneers who built its legendary name.
Tickets & Access
- Online ticket: €18.95
- At the door: €22.95
- New licence holders: €5 entry on Thursday 19 February
Tickets can be purchased online and saved directly in the Jaarbeurs App.



