Daytona Bike Week is an annual 10-day motorcycle rally and racing festival held in Daytona Beach, Florida. Celebrated since 1937, it has evolved into one of the world’s largest motorcycle gatherings, drawing more than half a million riders, enthusiasts, and spectators each spring for racing, concerts, and coastal cruising.
Daytona Bike Week is one of the most important events of the year for Indian Motorcycle riders, with a strong factory presence, IMRG chapter activity, and dedicated Indian-focused events running throughout the rally. Indian Motorcycle traditionally hosts demos, displays, rider meet-ups, and special activations, making Daytona a key gathering point for the Indian community.
IMRG chapters from across the United States organise ride-ins, group rides, and social meet-ups during the week, while Indian riders take advantage of Florida’s winter climate for long-distance touring and early-season riding. For many, Daytona marks the official start of the riding and rally season, particularly for Indian touring and bagger owners.
Why it matters to IMRGlobal riders:
- Strong Indian Motorcycle factory involvement
- Large IMRG and owner-group presence
- Major early-season rally with heritage brand focus
- Ideal winter destination for touring riders
